Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website.

When a potential client or customer searches for a product or service there is only going to be 1 of 2 outcomes. They either find your website or they find your competitors website. To make sure it is your website that potential customers choose, your business needs to rank on the first page of Google.

Did you know that 75% of internet users never scroll past the first page of search results? Your customers will only click the first few links that appear in Google and unless your site is professionally optimised, you’ll lose out on valuable business. Why get a brand new website if no one’s going to see it? We have SEO experts in our team, ensuring your website is highly optimised.

There are so many different factors that account as to why your website has a certain ranking on google for a particular search term.  We closely look at your competition, evaluate the best plan of attack and unleash our powerful expertise to ensure your website gains the traction it deserves.


Search Engine Optimisation


Digital Marketing Strategy

You might have heard the phrase “content is king” from a marketer in the past few years. At Praxis, we tend to agree wholeheartedly with this statement.

However we would like to add to this statement if “content is king” then “context is queen”. When it comes to content, context is the way you’re publishing, distributing and promoting your content. It gains nothing to write compelling content if it is not written for the right audience. What do you want your words to do? Your words should engage your readers in relation to your product or service, so they seriously consider what you have to say, inform your reader about a topic, move someone to do or think something.

Content without context is comparable to darts without a dart board, cars without wheels, measuring cups without calibrations. Are you getting our drift? It’s all a bit ineffective. Get a digital marketing strategy and understand where you are now and where you could be.

Content marketing also plays into SEO due to recent changes with the Google search algorithm. Google are now focused on delivering search results which answer the needs of searchers. And to do this, they turn to quality content.


  • Content is the reason search began in the first place.

  • Content is anything that adds value to the reader’s life.

  • The best marketing doesn’t feel like marketing.

  • Good content is not storytelling. It’s telling your story well.

  • Traditional marketing talks at people. Content marketing talks with them.

  • These days, people want to learn before they buy, be educated instead of pitched.

  • Create content that reaches your audience’s audience.

  • Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one.

  • Content builds relationships. Relationships are built on trust. Trust drives revenue.

  • You don’t have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important.

  • Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling.


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